List of Popular Social Media Platforms for Business
Are you searching for the perfect social media platforms for business so that you can improve your social strategy and increase your ROI?
Social media can be one of the most effective promotional channels for your company. It’s a great way to raise brand awareness, connect with current customers, and generate leads to fill your funnel.
But, with over 65 social media sites available, which one will provide you with the best bang for your buck?
But first, let’s define social media marketing and why it’s such a valuable tool.
What is the use of Social Media Platforms?
There are numerous reasons why you should use social media for business. Here are the top four advantages:
1) Increase Brand Awareness: Being popular on social networks helps you stand out and keeps your name in people’s minds throughout the day.
After enough exposure, more people will be interested in checking out your brand’s content.
2) Connect With Customers: It’s a rookie mistake to believe that your company’s only goal is to “close the sale.” Instead, social media facilitates communication between you and your customers.
This lowers your churn rate and leads to future repeat customers.
3) Improve Your SEO: By trying to promote your content on social media, you can increase the number of likes, views, shares, and engagement.
Then you’ll drive more traffic to your website, increasing page views. These are all positive signals to search engines like Google and contribute to your SEO.
4) Build Your Mailing List: As more people visit your website as a result of your social media posts, you will have more possibilities to convert traffic into leads.
You can use this traffic to develop your email list and bring in more revenue from your email campaigns over time.
5) Increase Revenue: Each of the benefits listed above leads to one thing: leading clients down your sales funnel and increasing profit for your company.
List of Social Media Platforms
Facebook.com
Facebook earned $21.4 billion in the third quarter of 2021, for a total of $78.9 billion in the previous year.
Every day, Facebook has over 1 billion active users. It’s no surprise that it’s become one of the most effective ways to find your target market, create an email list, and acquire new customers.
It’s also a great place to interact with clients once you’ve piqued their interest. Many businesses choose to create private groups on the platform where customers can interact, ask questions, and have a more personalized experience with the brand.
Instagram.com
Instagram has over 1 billion users daily, making it one of the most popular social media platforms for businesses.
Instagram is ideal if your target audience is younger and prefers to shop on their phones. Furthermore, Instagram has a “Checkout” feature, indicating that it is fully prepared for eCommerce.
Your customers can now look at product images and buy what they like straight from their Instagram accounts.
Youtube.com
It now has 2 billion monthly users and has evolved into a destination for people to go not only for entertainment but also to learn new things.
In 2022 and beyond, YouTube is an excellent social media platform for businesses.
It will most likely take some time to learn how to shoot and edit videos that meet users’ expectations, but you don’t need a Hollywood budget.
Just keep in mind to optimize your titles and descriptions for YouTube SEO, and you’ll be well on your way to increasing traffic and conversions to your website.
Pinterest.com
Pinterest is among the top social media platforms for small businesses, depending on your company. One of the best platform to showcase your product ideas.
Pinterest add in social media platforms in 2009 (and went live in 2010) and has grown from 10,000 to 490 million users today.
Pinterest can be a great source of traffic to your website, but it is better suited to certain businesses than others.
Businesses that can thrive on Pinterest include home decor, cooking recipes, photography sites, and travel.
Quora.com
Most people don’t immediately think of Quora when they think of the best platforms for business. But perhaps it should.
Quora is a great place to look for questions in your field.
You can establish yourself as an authority, and link to the content you’ve written on the topics being discussed.
There’s almost no reason not to give Quora a shot for a few months.
Once you’ve created an account, start looking for questions in your field.
Find those QAs that don’t have many answers so they can be upvoted.
Be thorough in your response and only include links to your very own work that involves helping answer the question.
By following the basic template, you can be certain that you will be able to use Quora for traffic.
Use Quora guidelines to drive more traffic to the website without being blocked by the platform.
Make your social media presence count.
Consider whether your brand’s target audience is active on those platforms, irrespective of the size of the social media site. There are other trending social media platforms but rather than creating mediocre content for five or more platforms, it is preferable to focus on two to three sites and excel at them.
